Motion typography or moving typography we can say too. A kind of visual communication trend. You can create some text animation synchronized with speech. They even use this technique for professional movies.
for some elite samples see below
V For Vendetta
http://vimeo.com/11445422
Batman The Dark Night
http://vimeo.com/4016687
Fight Club
http://vimeo.com/1842983
Software to create Kinetic Typography.
After Effects
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